The proportion of people who acted pro-socially.
How frequently people gave.
Share of donations.
Donations as a proportion of income.
Reasons for giving or not giving money.
The causes people support.
Types of charities supported.
Perceived impact of charities. 
How people discover charities.
How much the public trusts charities.
How charities could encourage more giving.
Frequency of volunteering, per person.
Opportunities to make change. 
Government encouragement.
More about our partner.
VISIT THE CAF WEBSITE
VISIT THE CAF WEBSITE

Philippines

Insights from

In 2025, Filipino generosity stands out: more Filipinos donated compared to both global and Asian averages — a powerful reflection of the enduring spirit of bayanihan in a country that experiences regular disasters. Giving goes beyond responding to need. It is grounded in malasakit and a deep sense of responsibility for kapwa.

Across giving pathways, charities accounted for the smallest share of total donation value. At the same time, 52% of Filipinos expressed interest in being more engaged in efforts that create positive social change. These highlight opportunities to better connect Filipinos to organized, regular channels of giving. Encouragingly, those who gave through organizations showed stronger support for local charities, signalling a strong foundation of trust to build on.

For the Association of Foundations, these insights reinforce the importance of strengthening the local charity ecosystem to fully harness this generosity. As the country’s largest network of NGOs and foundations, we focus on building the capacities of local charities to ensure regulatory compliance, communicate impact more effectively, and enhance project outcomes. By enabling organizations to operate with greater accountability, clarity, and purpose, we help translate Filipino generosity into sustained impact for Filipino communities.

Oman Jiao
Executive Director
Association of Foundations (AF)

Data from

the Philippines

EXPLORING: Generosity

1

The proportion of people who acted pro-socially.

During 2025, did you do any of the following?

Give money (by any means)
Philippines
(2025)
Global average
Continent average
Philippines
(2024)
Give money to a religious organisation or for a religious cause
Give money to a person or family in need (not including friends or family)
Give money to charity
Do unpaid, voluntary work either in your community or further afield.
Give goods to a charity or person / family in need (not including your family or friends)
All respondents — see here for sample sizes

2

How frequently people gave.

How often did you give money away in 2025, either to charity, a person or family in need, or to a religious organisation?

Philippines
(2025)
Global average
Continent average
Philippines
(2024)
All respondents who gave money through one or more of the three routes — see here for sample sizes

3

Share of donations.

The share of the value of all donations made in 2025, across the three different routes.

To religion
To charity
Direct to people in need
Global average
Continent average
All respondents who gave money through one or more of the three routes — see here for sample sizes. NB figures in bars may not sum to 100% due to rounding.

4

Donations as a proportion of income.

The average proportion of income people gave to each of the three donation routes, and overall.

% of income that went to charity
% of income that went to a person or family in need (not including friends or family in need)
% of income that went to a religious organisation or for a religious cause
Global average
Continent average
All respondents (i.e. calculations include those who donated zero). NB we’ve chosen to show figures to one decimal place to avoid estimates appearing more accurate than sample sizes can support. — see here for sample sizes

5 & 6

Reasons for giving or not giving money.

What would you say are the main reasons that you gave / did not give money away in 2025?

Philippines
(2025)
Global average
Continent average
Philippines
(2024)
View
Chart 5 = All respondents who gave money in 2025 / Chart 6 = All respondents who did not give money in 2025 — see here for sample sizes

EXPLORING: Behaviours and attitudes towards charities

7

The causes people support.

Which cause(s) did you donate to / do unpaid voluntary work for in 2025?

Sort by highest
Volunteered for...
Donated to...
Sort by highest
Volunteered for...
Donated to...
All respondents who gave money / volunteered in 2025 — see here for sample sizes

8

Types of charities supported.

Of the total value of your donations to charities in 2025, approximately how much went to each of the following?

To charities that work locally
To charities that work across the whole country
To charities that work in many countries around the world
All respondents who gave money in 2025 — see here for sample sizes

9

Perceived impact of charities.

To what extent, if at all, have charities had a positive or negative impact in your local community, or have they made no difference?

A very positive impact
A fairly positive impact
No difference
A fairly negative impact
A very negative impact
Impossible to tell
All respondents — see here for sample sizes

10

How people discover charities.

For the last charity that you gave money to, how did you first find out about them?

Philippines
(2025)
Global average
Continent average
Philippines
(2024)
All respondents who gave money to charity in 2025 — see here for sample sizes

11

How much the public trusts charities.

How trustworthy do you tend to find each of these types of charities?

Local / regional charities
National charities
International charities
Not at all trustworthy Very trustworthy
Not at all trustworthy Very trustworthy
All respondents — see here for sample sizes

12

How charities could encourage more giving.

How could charities encourage you to donate in 2026?

Philippines
Global average
Continent average
All respondents — see here for sample sizes

Exploring: Getting involved

13

Frequency of volunteering, per person.

Of the xx% that did unpaid, voluntary work in 2025 that benefitted people other than their family or friends, how many shifts did they do?

Philippines
(2025)
Global average
Continent average
Philippines
(2024)
Number of unpaid volunteering shifts in 2025
All respondents who did unpaid, voluntary work in 2025 — see here for sample sizes

14

Opportunities to make change.

Think about the opportunities you have to get involved in making positive changes to society (whether locally or further afield). Which best describes your perspective?

I have enough opportunities to get involved, and take them when I can
I would like to get more involved, but I don't know how
I would like to get more involved, but I don't have time
I am not interested in getting involved
Global average
Continent average
All respondents — see here for sample sizes

15

Government encouragement.

"The Government encourages people to give to charity." Do you...

Strongly agree
Agree
Neither agree nor disagree
Disagree
Strongly disagree
Don’t know
All respondents — see here for sample sizes

More about our partner.

The Association of Foundations (AF) is the Philippines’ largest network of heterogeneous non-government organisations (NGOs) and foundations with over 270 reputable developmental non-profits in its roster.

Established in 1972, we have over five decades of experience in working within and beyond the sector for equitable, inclusive, and sustainable development.

Our collective mission is to continuously enhance the members’ capacities for good governance and social impact, and collaborate with other stakeholders to attain the development agenda of the Philippines.

Our work focuses on five interconnected Key Result Areas (KRAs):
I. Reinforcing Member Integrity and Accountability
II. Advancing Learning and Growth in the Non-Profit and Philanthropic Sectors
III. Driving Collaboration in the Development Ecosystem
IV. Amplifying Positive Social Impact
V. Sustaining an Institution of Excellence

We are foundations built on strength.

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