The proportion of people who acted pro-socially.
How frequently people gave.
Share of donations.
Donations as a proportion of income.
Reasons for giving or not giving money.
The causes people support.
Types of charities supported.
Perceived impact of charities. 
How people discover charities.
How much the public trusts charities.
How charities could encourage more giving.
Frequency of volunteering, per person.
Opportunities to make change. 
Government encouragement.
More about our partner.
VISIT THE CAF WEBSITE
VISIT THE CAF WEBSITE

Mexico

Insights from

View in English

La colaboración entre el Centro Mexicano para la Filantropía (Cemefi) y the Charities Aid Foundation (CAF) es fundamental para generar conocimiento sobre el sector social en México y su relación con el entorno global.

Los resultados de la edición 2025 del Informe Mundial de la Generosidad (WGR) resaltan datos relevantes sobre la dinámica de la generosidad en el país. Más de la mitad de los encuestados (52%) afirmó haber donado a una causa social, en comparación con el promedio mundial del 61%.

Un hallazgo significativo es que el 49% del valor de las donaciones se destina directamente a individuos, por encima del promedio mundial. Esto refleja un sistema de apoyo sólido basado en la confianza interpersonal y constituye una fortaleza del tejido social. Sin embargo, también plantea el reto de canalizar esta solidaridad hacia mecanismos más estructurados dentro de las organizaciones. Además, el hecho de que la mayoría de las personas perciba un impacto positivo de las organizaciones en sus comunidades coexiste con una demanda de mayor transparencia y mejor comunicación de este impacto como condiciones para incentivar aún más las donaciones. Estos elementos demuestran que el reto para el sector en México no radica únicamente en movilizar más recursos, sino también en consolidar la confianza, la visibilidad y la colaboración entre los actores involucrados.

The collaboration between the Mexican Center for Philanthropy (Cemefi) and the Charities Aid Foundation (CAF) is key to generating knowledge about the social sector in Mexico and its relationship with the global environment.

The results of the 2025 edition of the World Giving Report (WGR) highlight relevant data on the dynamics of generosity in the country. More than half of those surveyed (52%) said they had donated to a social cause, compared to the global average of 61%.

A significant finding is that 49% of the value of donations goes directly to individuals, above the global average. This reflects a close-knit support system based on interpersonal trust and constitutes a strength of the social fabric. However, it also poses the challenge of channeling this solidarity toward more structured mechanisms within organizations. Furthermore, the fact that most people perceive a positive impact of organizations in their communities co-exists with a demand for greater transparency and better communication of this impact as conditions for further incentivizing donations. These elements demonstrate that the challenge for the sector in Mexico lies not only in mobilizing more resources, but also in consolidating trust, visibility, and collaboration among stakeholders.

Ana María Sánchez Rodríguez
Directora de Filantropía / Director of Philanthropy
Cemefi

Data from

Mexico

EXPLORING: Generosity

1

The proportion of people who acted pro-socially.

During 2025, did you do any of the following?

Give money (by any means)
Mexico
(2025)
Global average
Continent average
Mexico
(2024)
Give money to a religious organisation or for a religious cause
Give money to a person or family in need (not including friends or family)
Give money to charity
Do unpaid, voluntary work either in your community or further afield.
Give goods to a charity or person / family in need (not including your family or friends)
All respondents — see here for sample sizes

2

How frequently people gave.

How often did you give money away in 2025, either to charity, a person or family in need, or to a religious organisation?

Mexico
(2025)
Global average
Continent average
Mexico
(2024)
All respondents who gave money through one or more of the three routes — see here for sample sizes

3

Share of donations.

The share of the value of all donations made in 2025, across the three different routes.

To religion
To charity
Direct to people in need
Global average
Continent average
All respondents who gave money through one or more of the three routes — see here for sample sizes. NB figures in bars may not sum to 100% due to rounding.

4

Donations as a proportion of income.

The average proportion of income people gave to each of the three donation routes, and overall.

% of income that went to charity
% of income that went to a person or family in need (not including friends or family in need)
% of income that went to a religious organisation or for a religious cause
Global average
Continent average
All respondents (i.e. calculations include those who donated zero). NB we’ve chosen to show figures to one decimal place to avoid estimates appearing more accurate than sample sizes can support. — see here for sample sizes

5 & 6

Reasons for giving or not giving money.

What would you say are the main reasons that you gave / did not give money away in 2025?

Mexico
(2025)
Global average
Continent average
Mexico
(2024)
View
Chart 5 = All respondents who gave money in 2025 / Chart 6 = All respondents who did not give money in 2025 — see here for sample sizes

EXPLORING: Behaviours and attitudes towards charities

7

The causes people support.

Which cause(s) did you donate to / do unpaid voluntary work for in 2025?

Sort by highest
Volunteered for...
Donated to...
Sort by highest
Volunteered for...
Donated to...
All respondents who gave money / volunteered in 2025 — see here for sample sizes

8

Types of charities supported.

Of the total value of your donations to charities in 2025, approximately how much went to each of the following?

To charities that work locally
To charities that work across the whole country
To charities that work in many countries around the world
All respondents who gave money in 2025 — see here for sample sizes

9

Perceived impact of charities.

To what extent, if at all, have charities had a positive or negative impact in your local community, or have they made no difference?

A very positive impact
A fairly positive impact
No difference
A fairly negative impact
A very negative impact
Impossible to tell
All respondents — see here for sample sizes

10

How people discover charities.

For the last charity that you gave money to, how did you first find out about them?

Mexico
(2025)
Global average
Continent average
Mexico
(2024)
All respondents who gave money to charity in 2025 — see here for sample sizes

11

How much the public trusts charities.

How trustworthy do you tend to find each of these types of charities?

Local / regional charities
National charities
International charities
Not at all trustworthy Very trustworthy
Not at all trustworthy Very trustworthy
All respondents — see here for sample sizes

12

How charities could encourage more giving.

How could charities encourage you to donate in 2026?

Mexico
Global average
Continent average
All respondents — see here for sample sizes

Exploring: Getting involved

13

Frequency of volunteering, per person.

Of the xx% that did unpaid, voluntary work in 2025 that benefitted people other than their family or friends, how many shifts did they do?

Mexico
(2025)
Global average
Continent average
Mexico
(2024)
Number of unpaid volunteering shifts in 2025
All respondents who did unpaid, voluntary work in 2025 — see here for sample sizes

14

Opportunities to make change.

Think about the opportunities you have to get involved in making positive changes to society (whether locally or further afield). Which best describes your perspective?

I have enough opportunities to get involved, and take them when I can
I would like to get more involved, but I don't know how
I would like to get more involved, but I don't have time
I am not interested in getting involved
Global average
Continent average
All respondents — see here for sample sizes

15

Government encouragement.

"The Government encourages people to give to charity." Do you...

Strongly agree
Agree
Neither agree nor disagree
Disagree
Strongly disagree
Don’t know
All respondents — see here for sample sizes

More about our partner.

The Mexican Center for Philanthropy (Cemefi) is a cross-sector collaborative community of organizations, businesses, and individuals committed to advancing social responsibility, philanthropy and citizen participation for fair social change. Founded in 1988 as a space for dialogue and collective action, Cemefi has grown into a network that connects and strengthens diverse actors across sectors.

With more than 1,500 members — including foundations, associations, universities, companies, and individuals — and over 5,000 users of its services, Cemefi provides a platform for collaboration. It also works with 19 allied organizations in 21 states across Mexico, supported by over 70 collaborators and 130 volunteers in its governing bodies.

Cemefi enables knowledge creation and exchange, develops tools for organizations and enterprises' measurement and evaluation, convenes initiatives, strengthens capacities and fosters synergies. Through these efforts, it seeks to amplify the contribution of social actors and advance shared causes with a sense of responsibility and solidarity.

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