The proportion of people who acted pro-socially.
How frequently people gave.
Share of donations.
Donations as a proportion of income.
Reasons for giving or not giving money.
The causes people support.
Types of charities supported.
Perceived impact of charities. 
How people discover charities.
How much the public trusts charities.
How charities could encourage more giving.
Frequency of volunteering, per person.
Opportunities to make change. 
Government encouragement.
More about our partner.
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Pakistan

Insights from

The findings for 2025 show a strong impulse to give among the people of Pakistan. The data highlights that giving monetary contributions and time in terms of volunteering, are both deeply embedded in religious beliefs and social practices. Generosity in Pakistan is sustained not by economic surplus but by socially motivated norms, often exceeding regional and global averages of giving in more secular and individualistic societies. Although this tendency positions philanthropy as a reliable and strongly anchored resource stream even amid tight economic conditions, giving in Pakistan is largely directed towards individuals through informal ways — thereby limiting its potential for measuring scale and impact. This points toward the need to formalise giving through transparent institutional platforms, donor trust, and accountability.

Although volunteering and unpaid work is not formally recognised as a form of philanthropy in Pakistani society, it is encouraging to note that 44% of respondents volunteered in education-related activities across schools, colleges, and universities. This trend reflects strong societal support and a prioritisation of education. Moreover, a growing confidence in the charity sector is playing a catalytic role in expanding public participation in philanthropic activities.

Taken together, these insights place Pakistan at a pivotal inflection point, where the opportunity lies in transforming widespread generosity into a coordinated, institutionalised force capable of delivering sustained and pervasive social impact. The Pakistan Centre for Philanthropy (PCP) remains committed to this transformation through enabling the philanthropic ecosystem to harness the spirit of giving and strengthen the charity sector for more sustainable outcomes.

Shazia Maqsood Amjad
Executive Director
Pakistan Centre for Philanthropy (PCP)

Data from

Pakistan

EXPLORING: Generosity

1

The proportion of people who acted pro-socially.

During 2025, did you do any of the following?

Give money (by any means)
Pakistan
(2025)
Global average
Continent average
Pakistan
(2024)
Give money to a religious organisation or for a religious cause
Give money to a person or family in need (not including friends or family)
Give money to charity
Do unpaid, voluntary work either in your community or further afield.
Give goods to a charity or person / family in need (not including your family or friends)
All respondents — see here for sample sizes

2

How frequently people gave.

How often did you give money away in 2025, either to charity, a person or family in need, or to a religious organisation?

Pakistan
(2025)
Global average
Continent average
Pakistan
(2024)
All respondents who gave money through one or more of the three routes — see here for sample sizes

3

Share of donations.

The share of the value of all donations made in 2025, across the three different routes.

To religion
To charity
Direct to people in need
Global average
Continent average
All respondents who gave money through one or more of the three routes — see here for sample sizes. NB figures in bars may not sum to 100% due to rounding.

4

Donations as a proportion of income.

The average proportion of income people gave to each of the three donation routes, and overall.

% of income that went to charity
% of income that went to a person or family in need (not including friends or family in need)
% of income that went to a religious organisation or for a religious cause
Global average
Continent average
All respondents (i.e. calculations include those who donated zero). NB we’ve chosen to show figures to one decimal place to avoid estimates appearing more accurate than sample sizes can support. — see here for sample sizes

5 & 6

Reasons for giving or not giving money.

What would you say are the main reasons that you gave / did not give money away in 2025?

Pakistan
(2025)
Global average
Continent average
Pakistan
(2024)
View
Chart 5 = All respondents who gave money in 2025 / Chart 6 = All respondents who did not give money in 2025 — see here for sample sizes

EXPLORING: Behaviours and attitudes towards charities

7

The causes people support.

Which cause(s) did you donate to / do unpaid voluntary work for in 2025?

Sort by highest
Volunteered for...
Donated to...
Sort by highest
Volunteered for...
Donated to...
All respondents who gave money / volunteered in 2025 — see here for sample sizes

8

Types of charities supported.

Of the total value of your donations to charities in 2025, approximately how much went to each of the following?

To charities that work locally
To charities that work across the whole country
To charities that work in many countries around the world
All respondents who gave money in 2025 — see here for sample sizes

9

Perceived impact of charities.

To what extent, if at all, have charities had a positive or negative impact in your local community, or have they made no difference?

A very positive impact
A fairly positive impact
No difference
A fairly negative impact
A very negative impact
Impossible to tell
All respondents — see here for sample sizes

10

How people discover charities.

For the last charity that you gave money to, how did you first find out about them?

Pakistan
(2025)
Global average
Continent average
Pakistan
(2024)
All respondents who gave money to charity in 2025 — see here for sample sizes

11

How much the public trusts charities.

How trustworthy do you tend to find each of these types of charities?

Local / regional charities
National charities
International charities
Not at all trustworthy Very trustworthy
Not at all trustworthy Very trustworthy
All respondents — see here for sample sizes

12

How charities could encourage more giving.

How could charities encourage you to donate in 2026?

Pakistan
Global average
Continent average
All respondents — see here for sample sizes

Exploring: Getting involved

13

Frequency of volunteering, per person.

Of the xx% that did unpaid, voluntary work in 2025 that benefitted people other than their family or friends, how many shifts did they do?

Pakistan
(2025)
Global average
Continent average
Pakistan
(2024)
Number of unpaid volunteering shifts in 2025
All respondents who did unpaid, voluntary work in 2025 — see here for sample sizes

14

Opportunities to make change.

Think about the opportunities you have to get involved in making positive changes to society (whether locally or further afield). Which best describes your perspective?

I have enough opportunities to get involved, and take them when I can
I would like to get more involved, but I don't know how
I would like to get more involved, but I don't have time
I am not interested in getting involved
Global average
Continent average
All respondents — see here for sample sizes

15

Government encouragement.

"The Government encourages people to give to charity." Do you...

Strongly agree
Agree
Neither agree nor disagree
Disagree
Strongly disagree
Don’t know
All respondents — see here for sample sizes

More about our partner.

The Pakistan Centre for Philanthropy (PCP) is an independent, non-profit philanthropy infrastructure support organisation dedicated to strengthening philanthropy in Pakistan. As the designated Certification Agency by the Federal Board of Revenue (FBR) under S.R.O. No. 1116(1)/2003, PCP conducts certification of non-profit organisations, carries out research in philanthropy, and engages in policy advocacy to support and enhance the philanthropic ecosystem.

PCP was established in 2001 under Section 42 of the Companies Act 2017 with a mission to promote the volume and effectiveness of philanthropy for social development.  It envisions a collaborative environment for giving where the government, business sector, and civil society work together to lift up philanthropy for fostering social development in Pakistan.

By 2024, PCP evaluated over 5,000 NPOs and facilitated donor-NPO linkages  through strengthening transparency and good governance in the non-profit sector of Pakistan. Based on its research, policy and advocacy work, PCP plays a vital role in enhancing the philanthropy ecosystem in the country.

Where philanthropy meets purpose.

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