

Il panorama filantropico italiano è complesso: i dati mostrano un potenziale inespresso rispetto alle medie europee e globali.
L'aspetto più critico riguarda la propensione a donare: l'Italia si colloca al di sotto della media continentale, non tanto per mancanza di generosità, quanto piuttosto per una diffusa diffidenza nei confronti dei canali di raccolta fondi, spesso percepiti come opachi.
Mentre le donazioni globali si sono stabilizzate dopo la pandemia, in Italia il divario tra intenzione e azione rimane ampio, e si manifesta in modo particolarmente evidente nel volontariato. Questo divario suggerisce che le organizzazioni del terzo settore faticano ancora a cogliere il reale desiderio di partecipazione dei cittadini, che spesso optano per forme di aiuto alternative.
Dal nostro punto di vista, questi dati indicano la necessità di adottare modelli di coinvolgimento più moderni per sfruttare appieno il potenziale filantropico italiano: la sfida non è solo stimolare la generosità, ma professionalizzare il rapporto tra donatori e organizzazioni. L'obiettivo finale è trasformare l'impulso emotivo in un investimento sociale a lungo termine, in grado di allinearsi agli standard internazionali di impatto.
The Italian philanthropic landscape is complex: the data shows untapped potential compared to the European and global averages.
The most critical aspect concerns the propensity to give: Italy ranks below the continental average, not so much due to a lack of generosity, but rather due to a widespread distrust of fundraising channels, which are often perceived as opaque.
While global donations have stabilised since the pandemic, in Italy the gap between intention and action remains wide, and is particularly evident in volunteering. This gap suggests that third-sector organisations are still struggling to capture the genuine desire for participation among citizens, who often choose alternative forms of help.
From our perspective, these numbers indicate the need to move to more contemporary engagement models to fully leverage Italy's philanthropic potential: the challenge is not only to stimulate generosity, but to professionalise the relationship between donors and organisations. The ultimate goal is to transform the emotional impulse into a long-term social investment, capable of aligning with international impact standards.
How often did you give money away in 2025, either to charity, a person or family in need, or to a religious organisation?
The average proportion of income people gave to each of the three donation routes, and overall.
What would you say are the main reasons that you gave / did not give money away in 2025?
Which cause(s) did you donate to / do unpaid voluntary work for in 2025?
Of the total value of your donations to charities in 2025, approximately how much went to each of the following?
To what extent, if at all, have charities had a positive or negative impact in your local community, or have they made no difference?
For the last charity that you gave money to, how did you first find out about them?
How trustworthy do you tend to find each of these types of charities?
How could charities encourage you to donate in 2026?
Of the xx% that did unpaid, voluntary work in 2025 that benefitted people other than their family or friends, how many shifts did they do?
Think about the opportunities you have to get involved in making positive changes to society (whether locally or further afield). Which best describes your perspective?
"The Government encourages people to give to charity." Do you...

Fondo Filantropico Italiano (FFI) is one of the leading philanthropy advisory organizations in Italy. It has been established to support visionary individuals in creating value for society, for the environment, and for future generations. Fondo Filantropico Italiano is therefore the ideal partner for transforming the donor’s desire into unique and concrete projects: action for the common good.
FFI was created by a group of highly successful Italian entrepreneurs and philanthropists themselves, driven by the belief that their extensive experience in the non-profit sector and personal commitment can greatly help improve society and generate progress.
FFI supports major individual donors, companies and foundations in grant-making and managing donations in Italy and abroad through: Donor-Advised Funds (DAFs), philanthropy advisory services and the Giving Europe network.