The proportion of people who acted pro-socially.
How frequently people gave.
Share of donations.
Donations as a proportion of income.
Reasons for giving or not giving money.
The causes people support.
Types of charities supported.
Perceived impact of charities. 
How people discover charities.
How much the public trusts charities.
How charities could encourage more giving.
Frequency of volunteering, per person.
Opportunities to make change. 
Government encouragement.
More about our partner.
VISIT THE CAF WEBSITE
VISIT THE CAF WEBSITE

Italy

Insights from

View in English

Il panorama filantropico italiano è complesso: i dati mostrano un potenziale inespresso rispetto alle medie europee e globali.

L'aspetto più critico riguarda la propensione a donare: l'Italia si colloca al di sotto della media continentale, non tanto per mancanza di generosità, quanto piuttosto per una diffusa diffidenza nei confronti dei canali di raccolta fondi, spesso percepiti come opachi.

Mentre le donazioni globali si sono stabilizzate dopo la pandemia, in Italia il divario tra intenzione e azione rimane ampio, e si manifesta in modo particolarmente evidente nel volontariato. Questo divario suggerisce che le organizzazioni del terzo settore faticano ancora a cogliere il reale desiderio di partecipazione dei cittadini, che spesso optano per forme di aiuto alternative.

Dal nostro punto di vista, questi dati indicano la necessità di adottare modelli di coinvolgimento più moderni per sfruttare appieno il potenziale filantropico italiano: la sfida non è solo stimolare la generosità, ma professionalizzare il rapporto tra donatori e organizzazioni. L'obiettivo finale è trasformare l'impulso emotivo in un investimento sociale a lungo termine, in grado di allinearsi agli standard internazionali di impatto.

The Italian philanthropic landscape is complex: the data shows untapped potential compared to the European and global averages.

The most critical aspect concerns the propensity to give: Italy ranks below the continental average, not so much due to a lack of generosity, but rather due to a widespread distrust of fundraising channels, which are often perceived as opaque.

While global donations have stabilised since the pandemic, in Italy the gap between intention and action remains wide, and is particularly evident in volunteering. This gap suggests that third-sector organisations are still struggling to capture the genuine desire for participation among citizens, who often choose alternative forms of help.

From our perspective, these numbers indicate the need to move to more contemporary engagement models to fully leverage Italy's philanthropic potential: the challenge is not only to stimulate generosity, but to professionalise the relationship between donors and organisations. The ultimate goal is to transform the emotional impulse into a long-term social investment, capable of aligning with international impact standards.

Marcello Gallo
President
Fondo Filantropico Italiano

Data from

Italy

EXPLORING: Generosity

1

The proportion of people who acted pro-socially.

During 2025, did you do any of the following?

Give money (by any means)
Italy
(2025)
Global average
Continent average
Italy
(2024)
Give money to a religious organisation or for a religious cause
Give money to a person or family in need (not including friends or family)
Give money to charity
Do unpaid, voluntary work either in your community or further afield.
Give goods to a charity or person / family in need (not including your family or friends)
All respondents — see here for sample sizes

2

How frequently people gave.

How often did you give money away in 2025, either to charity, a person or family in need, or to a religious organisation?

Italy
(2025)
Global average
Continent average
Italy
(2024)
All respondents who gave money through one or more of the three routes — see here for sample sizes

3

Share of donations.

The share of the value of all donations made in 2025, across the three different routes.

To religion
To charity
Direct to people in need
Global average
Continent average
All respondents who gave money through one or more of the three routes — see here for sample sizes. NB figures in bars may not sum to 100% due to rounding.

4

Donations as a proportion of income.

The average proportion of income people gave to each of the three donation routes, and overall.

% of income that went to charity
% of income that went to a person or family in need (not including friends or family in need)
% of income that went to a religious organisation or for a religious cause
Global average
Continent average
All respondents (i.e. calculations include those who donated zero). NB we’ve chosen to show figures to one decimal place to avoid estimates appearing more accurate than sample sizes can support. — see here for sample sizes

5 & 6

Reasons for giving or not giving money.

What would you say are the main reasons that you gave / did not give money away in 2025?

Italy
(2025)
Global average
Continent average
Italy
(2024)
View
Chart 5 = All respondents who gave money in 2025 / Chart 6 = All respondents who did not give money in 2025 — see here for sample sizes

EXPLORING: Behaviours and attitudes towards charities

7

The causes people support.

Which cause(s) did you donate to / do unpaid voluntary work for in 2025?

Sort by highest
Volunteered for...
Donated to...
Sort by highest
Volunteered for...
Donated to...
All respondents who gave money / volunteered in 2025 — see here for sample sizes

8

Types of charities supported.

Of the total value of your donations to charities in 2025, approximately how much went to each of the following?

To charities that work locally
To charities that work across the whole country
To charities that work in many countries around the world
All respondents who gave money in 2025 — see here for sample sizes

9

Perceived impact of charities.

To what extent, if at all, have charities had a positive or negative impact in your local community, or have they made no difference?

A very positive impact
A fairly positive impact
No difference
A fairly negative impact
A very negative impact
Impossible to tell
All respondents — see here for sample sizes

10

How people discover charities.

For the last charity that you gave money to, how did you first find out about them?

Italy
(2025)
Global average
Continent average
Italy
(2024)
All respondents who gave money to charity in 2025 — see here for sample sizes

11

How much the public trusts charities.

How trustworthy do you tend to find each of these types of charities?

Local / regional charities
National charities
International charities
Not at all trustworthy Very trustworthy
Not at all trustworthy Very trustworthy
All respondents — see here for sample sizes

12

How charities could encourage more giving.

How could charities encourage you to donate in 2026?

Italy
Global average
Continent average
All respondents — see here for sample sizes

Exploring: Getting involved

13

Frequency of volunteering, per person.

Of the xx% that did unpaid, voluntary work in 2025 that benefitted people other than their family or friends, how many shifts did they do?

Italy
(2025)
Global average
Continent average
Italy
(2024)
Number of unpaid volunteering shifts in 2025
All respondents who did unpaid, voluntary work in 2025 — see here for sample sizes

14

Opportunities to make change.

Think about the opportunities you have to get involved in making positive changes to society (whether locally or further afield). Which best describes your perspective?

I have enough opportunities to get involved, and take them when I can
I would like to get more involved, but I don't know how
I would like to get more involved, but I don't have time
I am not interested in getting involved
Global average
Continent average
All respondents — see here for sample sizes

15

Government encouragement.

"The Government encourages people to give to charity." Do you...

Strongly agree
Agree
Neither agree nor disagree
Disagree
Strongly disagree
Don’t know
All respondents — see here for sample sizes

More about our partner.

Fondo Filantropico Italiano (FFI) is one of the leading philanthropy advisory organizations in Italy. It has been established to support visionary individuals in creating value for society, for the environment, and for future generations. Fondo Filantropico Italiano is therefore the ideal partner for transforming the donor’s desire into unique and concrete projects: action for the common good.

FFI was created by a group of highly successful Italian entrepreneurs and philanthropists themselves, driven by the belief that their extensive experience in the non-profit sector and personal commitment can greatly help improve society and generate progress.

FFI supports major individual donors, companies and foundations in grant-making and managing donations in Italy and abroad through: Donor-Advised Funds (DAFs), philanthropy advisory services and the Giving Europe network.

SHARE