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Der diesjährige World Giving Report bestätigt erneut, dass das Spendenverhalten in Deutschland im Vergleich zu anderen Ländern weniger ausgeprägt ist. Trotz des Wohlstands des Landes liegt der Anteil der Befragten, die Geld gespendet haben, mit 46 % deutlich unter dem globalen Durchschnitt (61 %) und dem kontinentalen Durchschnitt (57 %). Auch der durchschnittliche Anteil des Einkommens, der für wohltätige Zwecke gespendet wird, ist in Deutschland niedriger. Während Befragte in Deutschland durchschnittlich 0,4 % ihres Einkommens an gemeinnützige oder religiöse Organisationen oder Bedürftige spendeten, liegt der globale Durchschnitt bei 1,0 % und der kontinentale Durchschnitt bei 0,6 %.
Gleichzeitig zeigen die Ergebnisse, dass Organisationen mit effektiver Öffentlichkeitsarbeit und einem persönlichen Umgang mit Spendern das Spendenverhalten positiv beeinflussen können. Im Jahresvergleich ist die Zahl der Menschen gestiegen, die aufgrund von Spendenaufrufen von Organisationen oder auf Bitten von Bekannten gespendet haben. Darüber hinaus gaben 35 % der Befragten an, mehr zu spenden, wenn die Managementpraktiken der Organisation transparenter wären.
This year's World Giving Report confirms once again that charitable giving in Germany is less pronounced compared to other countries. Despite the country's wealth, the percentage of respondents who donated money, at 46%, is significantly lower than the global average (61%) and the continental average (57%). The average percentage of income given to charity is also lower in Germany. While respondents in Germany donated an average of 0.4% of their income to charitable or religious organisations or people in need, the global average is 1.0% and the continental average is 0.6%.
At the same time, the results show that organisations with effective public relations and a personal approach to donors could positively influence donation behaviour. Year-on-year, there has been an increase in the number of people who donated because of fundraising efforts by organisations or because people they know asked them to donate. Furthermore, 35% of respondents stated that they would donate more if the organisation's management practices were more transparent.
How often did you give money away in 2025, either to charity, a person or family in need, or to a religious organisation?
The average proportion of income people gave to each of the three donation routes, and overall.
What would you say are the main reasons that you gave / did not give money away in 2025?
Which cause(s) did you donate to / do unpaid voluntary work for in 2025?
Of the total value of your donations to charities in 2025, approximately how much went to each of the following?
To what extent, if at all, have charities had a positive or negative impact in your local community, or have they made no difference?
For the last charity that you gave money to, how did you first find out about them?
How trustworthy do you tend to find each of these types of charities?
How could charities encourage you to donate in 2026?
Of the xx% that did unpaid, voluntary work in 2025 that benefitted people other than their family or friends, how many shifts did they do?
Think about the opportunities you have to get involved in making positive changes to society (whether locally or further afield). Which best describes your perspective?
"The Government encourages people to give to charity." Do you...
The Maecenata Foundation is an independent, non-profit foundation whose mission is to strengthen civil society as a prerequisite for an open and democratic society. Its work is based on the conviction that civic engagement plays a central role in social justice and cohesion, intercultural dialogue, and the realization of democratic values.
The Maecenata Foundation pursues its goals through four programs: The Maecenata Institute is an independent research institution. It focuses on topics such as civic engagement and the relationship between democracy and civil society. The Tocqueville Forum translates the foundation's academic research findings into political communication. The forum organizes public and political debates on civil society, charitable work, philanthropy, and foundations.
Through Transnational Giving, the foundation facilitates cross-border donations—tax-deductible, legally secure, and straightforward. Since its inception, the Maecenata Foundation has successfully facilitated donations totaling over €200 million. The MENA Study Center focuses on civil society developments in West Asia/Middle East and North Africa (MENA) and the Islamic world.
Further information is available at maecenata.eu.
The Maecenata Foundation is an independent, non-profit foundation whose mission is to strengthen civil society as a prerequisite for an open and democratic society. Its work is based on the conviction that civic engagement plays a central role in social justice and cohesion, intercultural dialogue, and the realization of democratic values.
The Maecenata Foundation pursues its goals through four programs: The Maecenata Institute is an independent research institution. It focuses on topics such as civic engagement and the relationship between democracy and civil society. The Tocqueville Forum translates the foundation's academic research findings into political communication. The forum organizes public and political debates on civil society, charitable work, philanthropy, and foundations.
Through Transnational Giving, the foundation facilitates cross-border donations—tax-deductible, legally secure, and straightforward. Since its inception, the Maecenata Foundation has successfully facilitated donations totaling over €200 million. The MENA Study Center focuses on civil society developments in West Asia/Middle East and North Africa (MENA) and the Islamic world.
Further information is available at maecenata.eu.
