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Suomessa lahjoitushalukkuus on alhaisempi kuin Euroopassa ja maailmassa keskimäärin, mutta samaan aikaan suomalaiset lahjoittavat aktiivisesti järjestöille. Lahjoituksia ohjaa kansallinen lainsäädäntö, joka – yhdessä lupamenettelyn kanssa – rajoittaa lahjoituksia pyytävien tahojen määrää. Toisaalta pienimuotoiset keräykset ovat laajentaneet varainhankintamahdollisuuksia.
Lahjoitusten motiivit ovat samankaltaisia kuin muualla maailmassa. Suomalaiset mainitsevat kuitenkin taloudelliset rajoitteet ja luottamuksen puutteen syiksi sille, miksi he eivät lahjoita useammin kuin sekä eurooppalaiset että globaalit kilpailijansa. Kasvupotentiaalia on, mutta epävarmuus lahjoitusten käytöstä ja yksittäisten toimijoiden epäeettisten toimien vaikutukset muualla alalla heikentävät lahjoitushalukkuutta. Tunnetut kansalliset järjestöt vetoavat lahjoittajiin, sillä ne tavoittavat suuren yleisön ja niitä pidetään luotettavina.
Tulokset osoittavat tietämättömyyttä: monet eivät ole tietoisia järjestöjen työn vaikutuksista tai omista osallistumismahdollisuuksistaan. Tämä korostaa tarvetta viestiä vaikuttavuudesta ja osallistumiskeinoista. Myös julkishallinnon kannustimia tulisi kehittää. Suomi eroaa muista maista esimerkiksi lahjoitusten verovähennysoikeuden osalta.
In Finland, willingness to donate is lower than the European and global average, but at the same time Finns actively donate to organisations. Donations are guided by national legislation, which — along with the licensing procedure — limits the number of parties requesting donations. On the other hand, small-scale collections have expanded the possibilities for fundraising.
Motivations for donating are similar to those around the world. However, Finns cite financial constraints and a lack of trust as reasons for not donating more often than both their European and global counterparts. There is growth potential, but uncertainty about the use of donations and the impact of unethical actions by individual actors elsewhere in the sector weaken the willingness to donate. Well-known national organisations appeal to donors, as they reach large audiences and are perceived as trustworthy.
The results show a lack of awareness: many are not aware of the impacts of organisations' work or their own opportunities to participate. This highlights the need to communicate about impact and ways to participate. Public administration incentives should also be developed. Finland differs from other countries, for example, in terms of the right to tax deductions on donations.
How often did you give money away in 2025, either to charity, a person or family in need, or to a religious organisation?
The average proportion of income people gave to each of the three donation routes, and overall.
What would you say are the main reasons that you gave / did not give money away in 2025?
Which cause(s) did you donate to / do unpaid voluntary work for in 2025?
Of the total value of your donations to charities in 2025, approximately how much went to each of the following?
To what extent, if at all, have charities had a positive or negative impact in your local community, or have they made no difference?
For the last charity that you gave money to, how did you first find out about them?
How trustworthy do you tend to find each of these types of charities?
How could charities encourage you to donate in 2026?
Of the xx% that did unpaid, voluntary work in 2025 that benefitted people other than their family or friends, how many shifts did they do?
Think about the opportunities you have to get involved in making positive changes to society (whether locally or further afield). Which best describes your perspective?
"The Government encourages people to give to charity." Do you...
Vastuullinen Lahjoittaminen VaLa ry (Finnish Fundraising Association) is a politically and religiously independent association whose members are non-profit organisations.
VaLa's mission is to define the values and principles of responsible fundraising, to promote the professionalism and good governance of fundraising in non-profit organisations, and to engage in advocacy work in Finnish society and international networks in the field, promoting a strong donation culture. VaLa's member organisations represent approximately one million donors and supporters.
VaLa is a network of non-profit organisations who share the ideals of:
- Good governance and accountability of fundraising entities.
- Excellent expertise and ethics of the fundraising profession.
- A strong donation culture in Finnish society.
- Citizens' strong trust in community fundraising.
Vastuullinen Lahjoittaminen VaLa ry (Finnish Fundraising Association) is a politically and religiously independent association whose members are non-profit organisations.
VaLa's mission is to define the values and principles of responsible fundraising, to promote the professionalism and good governance of fundraising in non-profit organisations, and to engage in advocacy work in Finnish society and international networks in the field, promoting a strong donation culture. VaLa's member organisations represent approximately one million donors and supporters.
VaLa is a network of non-profit organisations who share the ideals of:
- Good governance and accountability of fundraising entities.
- Excellent expertise and ethics of the fundraising profession.
- A strong donation culture in Finnish society.
- Citizens' strong trust in community fundraising.
