The proportion of people who acted pro-socially.
How frequently people gave.
Share of donations.
Donations as a proportion of income.
Reasons for giving or not giving money.
The causes people support.
Types of charities supported.
Perceived impact of charities. 
How people discover charities.
How much the public trusts charities.
How charities could encourage more giving.
Frequency of volunteering, per person.
Opportunities to make change. 
Government encouragement.
More about our partner.
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Ethiopia

Insights from

Ethiopian people are generous, rooted in their strong religious and cultural backgrounds, with direct support following these traditions. The data shows that religious giving is predominantly higher (70%) compared to the global average (33%), reflecting the depth of faith and cultural values. Giving to support close family members also emerges as a significant cause, while the people also contribute for charity works.

The proportion of income from the people of Ethiopia directed to charity is similar to the global average (0.3%), while giving to religious causes is much higher (0.7%). This highlights a potential opportunity to channel religious motivations into broader charitable giving. Charities operating at the local level enjoy greater trust, as they are embedded within communities, and thus receive a higher proportion of income compared to national or sub-regional organisations. This aligns with localisation principles, which accelerate community-led and community-prioritised philanthropic activities through locally mobilised resources.

The report further reflects that 54% of respondents are aware of the positive impact of charities in their local communities. Opportunities for change are significant, as digitalisation enhances the visibility and reach of charitable work, creating wider awareness. However, there remains a need for clarity on how to effectively engage people in local giving.

Strengthening engagement requires a range of activities — from demonstrating how people's contributions make a difference, to recognising and celebrating those who support charitable work. For Development Expertise Center and similar organisations working closely with communities, the findings highlight strong potential to raise resources locally. Religion and culture can serve as effective entry points, while expanding opportunities and simplifying pathways to giving will help nurture and sustain a stronger culture of philanthropy.

Berhanu Demissie
Executive Director
Development Expertise Center (DEC)

Data from

Ethiopia

EXPLORING: Generosity

1

The proportion of people who acted pro-socially.

During 2025, did you do any of the following?

Give money (by any means)
Ethiopia
(2025)
Global average
Continent average
Ethiopia
(2024)
Give money to a religious organisation or for a religious cause
Give money to a person or family in need (not including friends or family)
Give money to charity
Do unpaid, voluntary work either in your community or further afield.
Give goods to a charity or person / family in need (not including your family or friends)
All respondents — see here for sample sizes

2

How frequently people gave.

How often did you give money away in 2025, either to charity, a person or family in need, or to a religious organisation?

Ethiopia
(2025)
Global average
Continent average
Ethiopia
(2024)
All respondents who gave money through one or more of the three routes — see here for sample sizes

3

Share of donations.

The share of the value of all donations made in 2025, across the three different routes.

To religion
To charity
Direct to people in need
Global average
Continent average
All respondents who gave money through one or more of the three routes — see here for sample sizes. NB figures in bars may not sum to 100% due to rounding.

4

Donations as a proportion of income.

The average proportion of income people gave to each of the three donation routes, and overall.

% of income that went to charity
% of income that went to a person or family in need (not including friends or family in need)
% of income that went to a religious organisation or for a religious cause
Global average
Continent average
All respondents (i.e. calculations include those who donated zero). NB we’ve chosen to show figures to one decimal place to avoid estimates appearing more accurate than sample sizes can support. — see here for sample sizes

5 & 6

Reasons for giving or not giving money.

What would you say are the main reasons that you gave / did not give money away in 2025?

Ethiopia
(2025)
Global average
Continent average
Ethiopia
(2024)
View
Chart 5 = All respondents who gave money in 2025 / Chart 6 = All respondents who did not give money in 2025 — see here for sample sizes

EXPLORING: Behaviours and attitudes towards charities

7

The causes people support.

Which cause(s) did you donate to / do unpaid voluntary work for in 2025?

Sort by highest
Volunteered for...
Donated to...
Sort by highest
Volunteered for...
Donated to...
All respondents who gave money / volunteered in 2025 — see here for sample sizes

8

Types of charities supported.

Of the total value of your donations to charities in 2025, approximately how much went to each of the following?

To charities that work locally
To charities that work across the whole country
To charities that work in many countries around the world
All respondents who gave money in 2025 — see here for sample sizes

9

Perceived impact of charities.

To what extent, if at all, have charities had a positive or negative impact in your local community, or have they made no difference?

A very positive impact
A fairly positive impact
No difference
A fairly negative impact
A very negative impact
Impossible to tell
All respondents — see here for sample sizes

10

How people discover charities.

For the last charity that you gave money to, how did you first find out about them?

Ethiopia
(2025)
Global average
Continent average
Ethiopia
(2024)
All respondents who gave money to charity in 2025 — see here for sample sizes

11

How much the public trusts charities.

How trustworthy do you tend to find each of these types of charities?

Local / regional charities
National charities
International charities
Not at all trustworthy Very trustworthy
Not at all trustworthy Very trustworthy
All respondents — see here for sample sizes

12

How charities could encourage more giving.

How could charities encourage you to donate in 2026?

Ethiopia
Global average
Continent average
All respondents — see here for sample sizes

Exploring: Getting involved

13

Frequency of volunteering, per person.

Of the xx% that did unpaid, voluntary work in 2025 that benefitted people other than their family or friends, how many shifts did they do?

Ethiopia
(2025)
Global average
Continent average
Ethiopia
(2024)
Number of unpaid volunteering shifts in 2025
All respondents who did unpaid, voluntary work in 2025 — see here for sample sizes

14

Opportunities to make change.

Think about the opportunities you have to get involved in making positive changes to society (whether locally or further afield). Which best describes your perspective?

I have enough opportunities to get involved, and take them when I can
I would like to get more involved, but I don't know how
I would like to get more involved, but I don't have time
I am not interested in getting involved
Global average
Continent average
All respondents — see here for sample sizes

15

Government encouragement.

"The Government encourages people to give to charity." Do you...

Strongly agree
Agree
Neither agree nor disagree
Disagree
Strongly disagree
Don’t know
All respondents — see here for sample sizes

More about our partner.

Development Expertise Center (DEC) is a National Civil Society Organisation established in 2007 and re-registered in May 2019 per the accord to Proclamation 1113/2019 for CSOs bearing registration number 0009. DEC has the program goal of designing and implementing sustainable development programs that address the social and economic needs of its target groups. The organisation is governed by a Board which has seven members as its supreme governing organ, and it has an Executive Director who is assigned by the Board and responsible for the strategic leadership and oversight the day-to-day operation of the organisation with a Management Team who are program heads.

Currently, DEC operates in Afar, Amhara, Oromia, Tigray, Gambela, Benishangul Gumz National Regional States, Southwest regional state of Ethiopia and Addis Ababa City Administration. Together with its strategic partners, DEC has built excellence in implementing projects that sustainably respond to the felt needs of the targets amplifying community philanthropy. It has developed and makes use of appropriate & relevant policies, procedures, and guidelines to guide its management and operation.

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