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En 2025, el 54% de los colombianos donó dinero, el 26% se ofreció como voluntario y el 20% donó bienes. Las principales motivaciones fueron la preocupación por causas sociales (43%) y el deseo de apoyar a las comunidades locales (37%).
Las 80 fundaciones asociadas a la Asociación de Fundaciones Familiares y Empresariales (AFE) invirtieron US$279,4 millones en 800 iniciativas nacionales durante 2024. Sin embargo, estas organizaciones enfrentan el reto de diversificar sus ingresos, especialmente a través de donaciones. Los datos revelan que la desconfianza respecto al uso eficiente de los recursos por parte de estas organizaciones (y similares) aumentó cinco puntos porcentuales entre 2024 y 2025 (alcanzando el 15% en 2025). Asimismo, persiste la falta de conocimiento sobre a qué entidades sociales donar o cómo hacerlo, aunque esta brecha se redujo del 18% al 14% el año pasado.
Las organizaciones miembros de AFE promueven cada vez más la participación comunitaria para fomentar el desarrollo local sostenible. El sesenta por ciento de los encuestados cree que las organizaciones sociales tienen un impacto positivo en las comunidades locales. Además, las organizaciones que trabajan a nivel local reciben la mayor cantidad de donaciones (52%), en comparación con aquellas con presencia nacional (30%) o presencia en varios países (19%).
In 2025, 54% of Colombians donated money, 26% volunteered, and 20% donated goods. The main motivations were concern for social causes (43%) and the desire to support local communities (37%).
The 80 foundations associated with Asociación de Fundaciones Familiares y Empresariales (AFE) invested US$279.4 million in 800 national initiatives during 2024. However, these organizations face the challenge of diversifying their income, especially through donations. The data reveals that distrust regarding the efficient use of resources by these (and similar) organizations increased by five percentage points between 2024 and 2025 (reaching 15% in 2025). Likewise, a lack of awareness persists regarding which social entities to donate to or how to donate, although this gap narrowed from 18% to 14% in the last year.
AFE member organizations are increasingly promoting community engagement to foster sustainable local development. Sixty percent of those surveyed believe that social organizations have a positive impact on local communities. Furthermore, organizations working locally receive the most donations (52%), compared to those with a national presence (30%) or a presence in multiple countries (19%).
How often did you give money away in 2025, either to charity, a person or family in need, or to a religious organisation?
The average proportion of income people gave to each of the three donation routes, and overall.
What would you say are the main reasons that you gave / did not give money away in 2025?
Which cause(s) did you donate to / do unpaid voluntary work for in 2025?
Of the total value of your donations to charities in 2025, approximately how much went to each of the following?
To what extent, if at all, have charities had a positive or negative impact in your local community, or have they made no difference?
For the last charity that you gave money to, how did you first find out about them?
How trustworthy do you tend to find each of these types of charities?
How could charities encourage you to donate in 2026?
Of the xx% that did unpaid, voluntary work in 2025 that benefitted people other than their family or friends, how many shifts did they do?
Think about the opportunities you have to get involved in making positive changes to society (whether locally or further afield). Which best describes your perspective?
"The Government encourages people to give to charity." Do you...
We believe that social investment, through family and business foundations in Colombia, transforms realities. For this reason, we connect, strengthen, make visible and protect the work of this type of foundation, guided by good practices of transparency and management.
AFE's 2025-2030 strategy is based on four key strategic roles that will guide its actions in the coming years.
1. We strengthen the articulation between AFE associates and external actors, optimizing resources and generating synergies, which allows us to increase financing opportunities and leverage capacities.
2. We promote high performance in the foundational sector through the creation of a standard of quality and transparency and the strengthening of capacities.
3. We position AFE as a key source of information on the foundational sector in Colombia for decision-making, through the centralization and dissemination of quality information.
4. We promote an enabling environment for members in the face of changes in the legal system that affect common interests.
We believe that social investment, through family and business foundations in Colombia, transforms realities. For this reason, we connect, strengthen, make visible and protect the work of this type of foundation, guided by good practices of transparency and management.
AFE's 2025-2030 strategy is based on four key strategic roles that will guide its actions in the coming years.
1. We strengthen the articulation between AFE associates and external actors, optimizing resources and generating synergies, which allows us to increase financing opportunities and leverage capacities.
2. We promote high performance in the foundational sector through the creation of a standard of quality and transparency and the strengthening of capacities.
3. We position AFE as a key source of information on the foundational sector in Colombia for decision-making, through the centralization and dissemination of quality information.
4. We promote an enabling environment for members in the face of changes in the legal system that affect common interests.
