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Os resultados para o Brasil neste ano revelam menos uma retração e mais um processo de recalibração, em linha com o que se observa globalmente. A redução no percentual de doadores acompanha a tendência internacional, indicando que fatores estruturais, e não apenas locais, influenciam o comportamento de doação. Mesmo assim, o Brasil demonstra resiliência ano após ano. As doações para organizações da sociedade civil (OSCs) permanecem estáveis e a proporção da renda destinada às OSCs está crescendo, sinalizando um comprometimento cada vez maior, ainda que entre um número menor de pessoas.
Mais do que o volume, a mudança no significado de doar é notável. Em 2025, a percepção de que doar é um dever ganhou destaque entre os brasileiros, uma mudança significativa em relação à lógica predominante da motivação emocional. Ao mesmo tempo, o engajamento com causas locais cresceu, reforçando uma cultura de doação mais enraizada nos territórios e em relações próximas. Esses movimentos apontam para um doador mais consciente, que entende seu papel na construção de soluções coletivas. Essa percepção de um doador mais consciente foi observada na última edição da Pesquisa de Doações no Brasil, um projeto realizado a cada dois anos pelo IDIS para compreender a cultura de doação localmente. Assim como demonstraram os resultados da Pesquisa de Doações no Brasil do ano passado, essa maturação na forma como as doações são concebidas vem acompanhada de maiores exigências. Transparência quanto ao uso dos recursos e clareza sobre o impacto gerado surgem como condições essenciais para o aumento das doações. A mensagem permanece a mesma: o fortalecimento da confiança será decisivo para transformar a intenção em ação e consolidar uma cultura de doação mais robusta no Brasil.
The results for Brazil this year reveal less of a retraction and more of a recalibration process, in line with what is observed globally. The reduction in the percentage of donors follows the international trend, indicating that structural, and not just local, factors influence giving behavior. Even so, Brazil demonstrates resilience year after year. Donations to civil society organizations (CSOs) remain stable, and the proportion of income allocated to CSOs is growing, signaling a deepening commitment, albeit among fewer people.
More than the volume, the change in the meaning of giving is noteworthy. In 2025, the perception that giving is a duty gained prominence among Brazilians, a significant shift from the prevailing logic of emotional motivation. At the same time, engagement with local causes has grown, reinforcing a culture of giving more rooted in territories and close relationships. These movements point to a more conscious donor who understands their role in building collective solutions. This perception of a more conscious donor was observed in the last edition of the Brazil Donation Survey, a project carried out every two years by IDIS to understand the culture of donation locally.
Just as the findings of the Brazil Donation Survey demonstrated last year, this maturation in the way donations are conceived is accompanied by greater demands. Transparency regarding the use of resources and clarity about the impact generated appear as central conditions for increasing donations. The message remains that strengthening trust will be decisive in transforming intention into action and consolidating a more robust donation culture in Brazil.
How often did you give money away in 2025, either to charity, a person or family in need, or to a religious organisation?
The average proportion of income people gave to each of the three donation routes, and overall.
What would you say are the main reasons that you gave / did not give money away in 2025?
Which cause(s) did you donate to / do unpaid voluntary work for in 2025?
Of the total value of your donations to charities in 2025, approximately how much went to each of the following?
To what extent, if at all, have charities had a positive or negative impact in your local community, or have they made no difference?
For the last charity that you gave money to, how did you first find out about them?
How trustworthy do you tend to find each of these types of charities?
How could charities encourage you to donate in 2026?
Of the xx% that did unpaid, voluntary work in 2025 that benefitted people other than their family or friends, how many shifts did they do?
Think about the opportunities you have to get involved in making positive changes to society (whether locally or further afield). Which best describes your perspective?
"The Government encourages people to give to charity." Do you...
IDIS is a civil society organisation founded in 1999 and pioneer in technical support to social investors in Brazil. With the mission to inspire, support and promote strategic philanthropy and its impact, IDIS serves individuals, families, companies, corporate and family run institutes and foundations, as well as with civil society organisations, in actions that transform realities and contribute for the reduction of social inequality in the country.
Our actions are based on the tripod of generating knowledge, offering advisory and developing social impact projects that contribute to the strengthening of the ecosystem of strategic philanthropy and of giving culture. We value partnerships and co-creating, and believe in the power of connection, of joint learning, of diversity and plurality of points of view.
IDIS is a civil society organisation founded in 1999 and pioneer in technical support to social investors in Brazil. With the mission to inspire, support and promote strategic philanthropy and its impact, IDIS serves individuals, families, companies, corporate and family run institutes and foundations, as well as with civil society organisations, in actions that transform realities and contribute for the reduction of social inequality in the country.
Our actions are based on the tripod of generating knowledge, offering advisory and developing social impact projects that contribute to the strengthening of the ecosystem of strategic philanthropy and of giving culture. We value partnerships and co-creating, and believe in the power of connection, of joint learning, of diversity and plurality of points of view.
