The proportion of people who acted pro-socially.
How frequently people gave.
Share of donations.
Donations as a proportion of income.
Reasons for giving or not giving money.
The causes people support.
Types of charities supported.
Perceived impact of charities. 
How people discover charities.
How much the public trusts charities.
How charities could encourage more giving.
Frequency of volunteering, per person.
Opportunities to make change. 
Government encouragement.
More about our partner.
VISIT THE CAF WEBSITE
VISIT THE CAF WEBSITE

United Kingdom

Insights from

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Donec et arcu eget diam laoreet convallis a et diam. Donec mi tellus, tempus sit amet porta quis, semper quis enim. Praesent volutpat turpis id magna ornare, volutpat placerat odio vehicula. Nunc vitae nisi faucibus, feugiat sem id, blandit nisl. Nam aliquam fringilla purus, sed condimentum nisl luctus convallis. In porta interdum dui, quis accumsan dolor efficitur sed. Suspendisse vitae odio libero. Ut diam mauris, faucibus ac eleifend ut, venenatis id libero.

Curabitur consectetur sollicitudin neque at hendrerit. Nulla facilisi. Maecenas posuere magna nec interdum facilisis. Pellentesque aliquet tortor eu nisi venenatis bibendum. Phasellus dignissim malesuada purus, in fermentum dui maximus ut. Nunc aliquet in nisl nec finibus. Donec lorem sapien, venenatis a eleifend vitae, porta sed diam. Nunc dictum pulvinar iaculis. Mauris non ligula volutpat, accumsan dolor sit amet, aliquam arcu. Donec vestibulum sagittis nisl sit amet bibendum. Etiam mattis in massa nec vehicula. Proin quis cursus nisl. Praesent placerat volutpat ligula non commodo. Lorem ipsum dolor sit amet, consectetur adipiscing elit.

Aliquam quis ex non dolor porttitor pretium quis sit amet eros. Morbi diam velit, pulvinar eu placerat ac, molestie vitae sapien. Nulla vel dolor quam. Morbi id libero.

John Smith
Director
Association of Foundations

Data from

the United Kingdom

EXPLORING: Generosity

1

The proportion of people who acted pro-socially.

During 2025, did you do any of the following?

Give money (by any means)
United Kingdom
(2025)
Global average
Continent average
United Kingdom
(2024)
Give money to a religious organisation or for a religious cause
Give money to a person or family in need (not including friends or family)
Give money to charity
Do unpaid, voluntary work either in your community or further afield.
Give goods to a charity or person / family in need (not including your family or friends)
All respondents — see here for sample sizes

2

How frequently people gave.

How often did you give money away in 2025, either to charity, a person or family in need, or to a religious organisation?

United Kingdom
(2025)
Global average
Continent average
United Kingdom
(2024)
All respondents who gave money through one or more of the three routes — see here for sample sizes

3

Share of donations.

The share of the value of all donations made in 2025, across the three different routes.

To religion
To charity
Direct to people in need
Global average
Continent average
All respondents who gave money through one or more of the three routes — see here for sample sizes. NB figures in bars may not sum to 100% due to rounding.

4

Donations as a proportion of income.

The average proportion of income people gave to each of the three donation routes, and overall.

% of income that went to charity
% of income that went to a person or family in need (not including friends or family in need)
% of income that went to a religious organisation or for a religious cause
Global average
Continent average
All respondents (i.e. calculations include those who donated zero). NB we’ve chosen to show figures to one decimal place to avoid estimates appearing more accurate than sample sizes can support. — see here for sample sizes

5 & 6

Reasons for giving or not giving money.

What would you say are the main reasons that you gave / did not give money away in 2025?

United Kingdom
(2025)
Global average
Continent average
United Kingdom
(2024)
View
Chart 5 = All respondents who gave money in 2025 / Chart 6 = All respondents who did not give money in 2025 — see here for sample sizes

EXPLORING: Behaviours and attitudes towards charities

7

The causes people support.

Which cause(s) did you donate to / do unpaid voluntary work for in 2025?

Sort by highest
Volunteered for...
Donated to...
Sort by highest
Volunteered for...
Donated to...
All respondents who gave money / volunteered in 2025 — see here for sample sizes

8

Types of charities supported.

Of the total value of your donations to charities in 2025, approximately how much went to each of the following?

To charities that work locally
To charities that work across the whole country
To charities that work in many countries around the world
All respondents who gave money in 2025 — see here for sample sizes

9

Perceived impact of charities.

To what extent, if at all, have charities had a positive or negative impact in your local community, or have they made no difference?

A very positive impact
A fairly positive impact
No difference
A fairly negative impact
A very negative impact
Impossible to tell
All respondents — see here for sample sizes

10

How people discover charities.

For the last charity that you gave money to, how did you first find out about them?

United Kingdom
(2025)
Global average
Continent average
United Kingdom
(2024)
All respondents who gave money to charity in 2025 — see here for sample sizes

11

How much the public trusts charities.

How trustworthy do you tend to find each of these types of charities?

Local / regional charities
National charities
International charities
Not at all trustworthy Very trustworthy
Not at all trustworthy Very trustworthy
All respondents — see here for sample sizes

12

How charities could encourage more giving.

How could charities encourage you to donate in 2026?

United Kingdom
Global average
Continent average
All respondents — see here for sample sizes

Exploring: Getting involved

13

Frequency of volunteering, per person.

Of the xx% that did unpaid, voluntary work in 2025 that benefitted people other than their family or friends, how many shifts did they do?

United Kingdom
(2025)
Global average
Continent average
United Kingdom
(2024)
Number of unpaid volunteering shifts in 2025
All respondents who did unpaid, voluntary work in 2025 — see here for sample sizes

14

Opportunities to make change.

Think about the opportunities you have to get involved in making positive changes to society (whether locally or further afield). Which best describes your perspective?

I have enough opportunities to get involved, and take them when I can
I would like to get more involved, but I don't know how
I would like to get more involved, but I don't have time
I am not interested in getting involved
Global average
Continent average
All respondents — see here for sample sizes

15

Government encouragement.

"The Government encourages people to give to charity." Do you...

Strongly agree
Agree
Neither agree nor disagree
Disagree
Strongly disagree
Don’t know
All respondents — see here for sample sizes

More about our partner.

The Charities Aid Foundation (CAF) exists to accelerate progress in society towards a fair and sustainable future for all. Over the last 100 years, we have led the way in developing innovative approaches to giving. Annually, we distribute over £1 billion to social purpose organisations around the globe.


As a leading charity operating from the UK, US and Canada, alongside an international network of partners, CAF works at the centre of the giving world. We collaborate with corporate and individual donors to enable them to give more effectively, strategically and impactfully. This includes connecting them to charities globally and providing access to our in-depth sector knowledge, governance expertise and innovative giving solutions.


We help social purpose organisations to strengthen their resilience and do more of their life changing work, through strategic advisory services from our Impact Accelerator, tools to support charities’ fundraising activities, and charity financial services from CAF Bank Limited and CAF Financial Solutions Limited. Using our research, policy and campaigns work, we understand and influence the wider environment for charities and donors.

Together, we give more.

SHARE