
You are currently viewing Charity Insights, which explores the landscape from the perspective of social purpose organisations in this country.
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You are currently viewing Charity Insights, which explores the landscape from the perspective of social purpose organisations in this country.
Use the toggle below to switch to Donor Insights and view how and why individuals give.


Even amidst a tight economic environment, Pakistanis remain steadfast in charitable giving. This year, about 57% of the population donated directly to charities, placing Pakistan ninth globally. Also, Pakistan ranks in sixth position in terms of percentage of income donated. This level of generosity is mirrored in how the non-profit sector perceives itself. Some 72% describe the sector as "fairly healthy," with most organisations having a positive perception of public trust, and its capacity to operate, adapt and serve communities in a challenging socio-economic landscape.
The most pressing challenges, however, are financial sustainability and rising operational costs. These are compounded by a restricted and less diverse funding base, mostly dependent on limited domestic sources. The financial constraints become more pronounced with the growing demand for non-profit services. To cope with the situation, charities respond with considerable resilience by prioritising the severity of needs and staff management.
The findings highlight that a significant potential to grow and progress lies in capturing and communicating the impact of work. While 52% of organisations use a formal framework for measuring impact, nearly two-thirds do not effectively capture or communicate the impact of their services. Pakistani charities seek funders' strategic support to help build resilience that allows organisations to grow stronger through long-term enabling networks and partnerships.
What stands out most this year is that Pakistan's non-profit sector continues to grow demonstrating a resilience guided by public trust. With a focus on optimal returns to society, giving evolves within an enabling ecosystem where charities continue to adapt and collaborate with local organisations.
Overall, would you say the charity sector in your country is…
Which challenges are most pressing for your organisation? (select the top 3):
How did organisations find coping with this increased demand over the last 12 months?
Which, if any, of these actions have you had to take in order to cope with increasing demand?
The proportion of charities that receive each type of funding:
If you received no more donations or funding from today, how long could you continue operating using only your reserves, any investments or earned income?
How much of your funding is given as ‘restricted’ funds?
Geographically, where does your funding come from?
Aside from giving more money, how could funders empower organisations like yours to do more good?
Which of the following statements, if any, do you feel apply to funders?
Roughly speaking, how much time do you spend on each of the following?
Which of the following would you like to do a better job of engaging ?(select up to two)
How well does civil society in your country collaborate together for the greater good?
What are the barriers to developing your civil society network further?
How effectively do you do the following?
Does your organisation use a formal framework or strategy for capturing and measuring impact?
How trustworthy do you think the people of your country find the following types of organisations?
Overall, do you think the Government is a positive or negative influence on the charitable sector?

The Pakistan Centre for Philanthropy (PCP) is an independent, non-profit philanthropy infrastructure support organisation dedicated to strengthening philanthropy in Pakistan. As the designated Certification Agency by the Federal Board of Revenue (FBR) under S.R.O. No. 1116(1)/2003, PCP conducts certification of non-profit organisations, carries out research in philanthropy, and engages in policy advocacy to support and enhance the philanthropic ecosystem.
PCP was established in 2001 under Section 42 of the Companies Act 2017 with a mission to promote the volume and effectiveness of philanthropy for social development. It envisions a collaborative environment for giving where the government, business sector, and civil society work together to lift up philanthropy for fostering social development in Pakistan.
By 2024, PCP evaluated over 5,000 NPOs and facilitated donor-NPO linkages through strengthening transparency and good governance in the non-profit sector of Pakistan. Based on its research, policy and advocacy work, PCP plays a vital role in enhancing the philanthropy ecosystem in the country.
Where philanthropy meets purpose.