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Charity Insights:

Canada

You are currently viewing Charity Insights, which explores the landscape from the perspective of social purpose organisations in this country.

Use the toggle below to switch to Donor Insights and view how and why individuals give.

Perceptions on overall sector health.
The biggest challenges for the sector.
Dealing with demand.
Sources of income.
Types of income.
How funders can empower charitable organisations.
How leaders spend their time.
Engagement challenges.
Civil society collaboration.
Civil society network.
Impact.
How much the public trusts charities.
Perceptions of the Government.
VISIT THE CAF WEBSITE

Charity Insights:

Canada

You are currently viewing Charity Insights, which explores the landscape from the perspective of social purpose organisations in this country.

Use the toggle below to switch to Donor Insights and view how and why individuals give.

You are viewing:

Insights on charity data from

Canada’s charitable sector is being asked to do more and deliver to more people with limited resources. Canadian charities face many of the same financial and operational challenges as their global peers, but they also contend with uniquely Canadian requirements and funder expectations.

Nearly half of Canadian nonprofits (49%) report pressure from funders to quantify impact even when meaningful measurement is not always possible, compared to 29% globally. In response, organizations are placing a stronger focus on building relationships with individual donors – their top engagement priority (46%, vs. 28% globally). Long-term giving also remains a defining feature of the Canadian landscape, with 60% of organizations receiving support through wills, legacies, and endowments, more than double the global average (29%).

Aligning with global trends, demand for services from Canadian charities continues to outpace capacity. Most organizations report increased demand over the past year, and many expect that trend to continue. In response, charities are taking action, with 39% reporting they are prioritizing services by need and 33% hiring more staff where possible. While many express confidence in their ability to weather short-term disruptions, fewer feel their funding mix is diverse enough to offset the loss of a key revenue source, highlighting the need for more sustainable and flexible funding.

Despite these pressures, the sector benefits from a solid foundation. Three-quarters of Canadian organizations report strong networks with other organizations, and 89% of those say these relationships are important to achieving their goals. Collaboration is widely viewed as a strength, with 78% believing civil society in Canada works well together for the greater good. This reflects the strong culture of generosity and civic participation that has long characterized communities across Canada. At the same time, leaders acknowledge that day-to-day demands often leave too little time for long-term planning, network building, and strategic growth.

Overall, the findings point to a sector that remains resilient despite growing pressures. Nearly two-thirds of Canadian organizations (64%) consider the sector healthy, citing its strong culture of giving, active civil society, and ability to adapt to challenges. Continued investment in flexible funding, organizational capacity, and leadership development will be critical to ensure nonprofit organizations can meet community needs in the years ahead.

Joanne Kviring
Managing Director
CAF Canada

Data from

Canada

1

Perceptions on overall sector health.

Overall, would you say the charity sector in your country is…

Very healthy
Fairly healthy
Fairly unhealthy
Very unhealthy
Don’t know
Base: All charities answering =xx

2

The biggest challenges for the sector.

Which challenges are most pressing for your organisation? (select the top 3):

Financially and operationally fit

This aspect, which is about being financially and operationally fit with sufficient income from different sources, is the most challenging for charities around the world.

XX%
Financial sustainability
XX%
Increased competition for funding
XX%
Increasing costs
XX%
The balance of restricted and unrestricted funding
XX%
Meeting demand for services
XX%
Making the most of technology

Well networked

Being well connected and able to get support by working in partnership with others.

External awareness

Awareness of the political, economic, local and national context. Scanning the horizon for threats and opportunities.

XX%
Raising awareness of our charity
XX%
Government intervention
XX%
Persuading people that we can be trusted

People and culture

Having the right employees and prioritising their development and wellbeing, supported by effective leadership.

XX%
Hiring or maintaining a strong team
XX%
Securing and maintaining volunteer engagement

Evidencing impact

The ability to identify and communicate the needs being met and the impact this is having.

XX%
Measuring and demonstrating our impact
XX%
Making an impact

Purpose

Understanding what the organisational purpose is — and just as importantly, what it is not.

XX%
Communicating our mission
XX%
Clarifying our mission
Base: All charities answering = XX

3

Dealing with demand.

Increase(d) a lot
Increase(d) a little
Remain(ed) the same
Decrease(d) a little
Decrease(d) a lot
Don't know
Base: All charities answering =xx

How did organisations find coping with this increased demand over the last 12 months?

Difficult
Easy
Base: Organisations who experienced increased demand = XX

Which, if any, of these actions have you had to take in order to cope with increasing demand?

Canada
Global average
Base: Organisations who experienced increased demand = XX

4

Sources of income.

The proportion of charities that receive each type of funding:

Base: All charities answering =xx

If you received no more donations or funding from today, how long could you continue operating using only your reserves, any investments or earned income?

Have to stop operations immediately
Less than one month
1–3 months
4–6 months
7–12 months
Over a year
Survive indefinitely as don't rely on donations / funding
Don’t know
Base: Organisations who experienced increased demand = XX

5

Types of income.

How much of your funding is given as ‘restricted’ funds?

Restricted
Unrestricted
Base: All charities answering =xx

Geographically, where does your funding come from?

Inside our country
Other countries
Base: All charities answering = XX

6

How funders can empower charitable organisations.

Aside from giving more money, how could funders empower organisations like yours to do more good?

Canada
Global average
Base: All charities answering = XX

Which of the following statements, if any, do you feel apply to funders?

Canada
Global average
Base: All charities answering = XX

7

How leaders spend their time.

Roughly speaking, how much time do you spend on each of the following?

Working on more practical tasks that keep us running day-to-day
Working on more strategic things that are for the longer-term
Base: All Chief Executives or equivalent job title = XX

8

Engagement challenges.

Which of the following would you like to do a better job of engaging ?(select up to two)

Canada
Global average
Base: All charities answering = XX

9

Civil society collaboration.

How well does civil society in your country collaborate together for the greater good?

Not at all well
Not very well
Fairly well
Very well
Base: All charities answering = XX

10

Civil society network.

What are the barriers to developing your civil society network further?

Canada
Global average
Base: All organisations who don’t already have a ‘very strong’ network = XX

11

Impact.

How effectively do you do the following?

Not at all
Not very
Somewhat
Fairly
Very
Base: All charities answering = XX

Does your organisation use a formal framework or strategy for capturing and measuring impact?

No, we do not use one and have no plans to do so
Not yet, but one is in development
Yes, we currently use one
Don't know
Base: All charities answering = XX

12

How charities perceive public trust.

How trustworthy do you think the people of your country find the following types of organisations?

Local / regional charities
National charities
International charities
Not at all trustworthy Very trustworthy
Not at all trustworthy Very trustworthy
Public's average level of trust
Charity's average perception of public trust
Not at all trustworthy Very trustworthy
Base: All donors and charities answering = XX

13

Perceptions of the Government.

Overall, do you think the Government is a positive or negative influence on the charitable sector?

They don't do anything either way
Very negative
Negative
Mixed - they do some good things and some bad things
Positive
Very positive
I don't know what they do, so can't say
Base: All charities answering = XX

More about our partner.

The Charities Aid Foundation (CAF) exists to accelerate progress in society towards a fair and sustainable future for all. Over the last 100 years, we have led the way in developing innovative approaches to giving. Annually, we distribute over £1 billion to social purpose organisations around the globe.


As a leading charity operating from the UK, US and Canada, alongside an international network of partners, CAF works at the centre of the giving world. We collaborate with corporate and individual donors to enable them to give more effectively, strategically and impactfully. This includes connecting them to charities globally and providing access to our in-depth sector knowledge, governance expertise and innovative giving solutions.


We help social purpose organisations to strengthen their resilience and do more of their life changing work, through strategic advisory services from our Impact Accelerator, tools to support charities’ fundraising activities, and charity financial services from CAF Bank Limited and CAF Financial Solutions Limited. Using our research, policy and campaigns work, we understand and influence the wider environment for charities and donors.

Together, we give more.

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